What Is Better Cotton Initiative?

BCI promotes better standards in cotton farming, improving livelihoods whilst reducing environmental impact. As the world's largest cotton sustainability programme, Better Cotton Initiative works with farmers to grow cotton in ways that care for the environment, respect and develop farming communities, and secure the economic future of cotton production.

PFAS-Free by Design

PFAS-Free by Design

18% Less Water Used On average

18% Less Water Used On average

23 Countries Participating

23 Countries Participating

Over 2500 Members

Over 2500 Members

Our commitment to transparency

Traceability from field to fabric is central to how we work at Seissense. We believe luxury requires responsibility, which is why we have partnered with BCI to ensure every cotton fibre in our collection meets rigorous environmental and social standards.

Our sourcing principles

  • Complete Traceability - We know exactly where our cotton comes from: from the farms to our finished pieces.
  • Farmer Partnerships - We support farming communities through fair pricing, ongoing training, and long-term relationships that create lasting change.
  • Verified Standards - Every batch of Better Cotton undergoes verification to ensure compliance with BCI's comprehensive sustainability criteria.
  • Continuous Improvement - We work alongside BCI to push standards higher, invest in innovation, and champion cleaner farming practices across the industry.

Cotton grown with care, processed with consciousness, and worn with confidence, when you choose Seissense, you are choosing a supply chain we are proud to stand behind.

Farm worker in cotton field
Farm-worker Shahida Parveen picking cotton in her family’s cotton field.
Photo credit: BCI / Khaula Jamil